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Spring has Sprung – Are you ready?

by Gail Thomson on April 5, 2018

in Blog

Spring has sprung on the best real estate market for home sellers in the history of real estate in Santa Clara County! Does this robust seller’s market guarantee great results for every home seller? The answer is “NO” – success is not guaranteed. If you or someone you know is thinking of making a move this spring or summer………

There are 6 critical things every seller should know:

 

1. No two real estate transactions are alike: There are many moving parts: buyers, sellers, agents, property condition, lender, escrow, title, inspectors etc. Make sure you engage a Realtor who is fully committed to your success.

2. Real estate agents are not created equal: Take time to understand your agent’s plan on the following: listing preparation, up-front home inspections, thorough seller disclosure, staging for maximum impact, professional digital photography and videography, and a multi-media marketing campaign to expose the property to the most qualified buyers.

3. Pricing strategy matters: Even though homes typically sell quickly in today’s market, pricing strategically to generate “multiple interested buyers” is key to ensuring that the seller obtains the best price in today’s market.

4. Showing strategy is key: Full exposure will ensure that every qualified buyer has a chance to buy your home. Limiting the number of people that see your home by selling “off market” or “off MLS” is generally not a strategy that will yield the highest and best price.

5. Negotiation is a strategy first and foremost: When originally priced right, along with a successful marketing plan (see steps 1-4 above) today’s home seller should enjoy the benefits of the low supply/high demand housing market that exists today. When there is more than one buyer interested in the same home, the seller is in control of the negotiation.

6. Brokerage reputation: There are currently over 20 large “start-up” companies operating real estate business models that are unprofitable. At Intero we are backed by Berkshire Hathaway, one of the strongest companies in the world………our model is market tested and we’ll be around for years to come to stand behind every transaction.  I’m proud to say, our focus is on the best results possible for you!

The time is NOW………… if you’re ready, we’re ready. Call us today to get moving!

 

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Where are Americans Moving?

by Gail Thomson on April 5, 2018

in Blog

There’s been lots of talk, especially in Silicon Valley, about the high cost of living driving people out of the area. Though housing inventory is staying at record low levels major companies are continuing to plan and build additional campuses generating tens of thousands of additional jobs. So while there may be some people leaving, especially for other tech hubs likes Seattle, Austin and Silicon Beach in LA, we still see a substantial number of people moving here and consequently continuing pressure on housing inventory and a resulting increase in home values.

We think the attached picture showing where people are moving from and to across the country is pretty interesting.

If you’re thinking of cashing in and moving out let us know. We have a large network of some of the best agents in the business across the US and Canada, and a few other countries too. Or if you know someone moving here we’d love to help them navigate this crazy market and make their transition as smooth as possible.

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Interest Rates In Perspective

by Gail Thomson on April 4, 2018

in Blog,Economy & Finance

Interest rates, and in turn mortgage rates, have crept up over the past year as the Federal Reserve has made four modest increases to their funds rate. The latest, on March 21st, is anticipated to be the first of three this year with the expectation the rate will have risen by more than 1% by the end of 2019.

This may seem like a dramatic shift but, in the context of interest rate history, rates are still very low and it looks like that will continue for some time yet.

The bottom line? Be aware rates are going to keep rising and your buying power will continue to go down. Be grateful it’s not the early 1980s!

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Intero Luxury International

by Gail Thomson on June 29, 2016

in Blog

Intero Prestigio International, recently rebranded as Intero Luxury International, is a division of Intero Real Estate Services focusing on the finest and most exclusive homes in Silicon Valley and surrounding areas.  The Intero Luxury International system provides an elevated level of service through its elite selection of marketing tools set up to expose your luxury home to relevant markets locally, nationally and globally. From the sign that goes in front of the house, to the online advertising of your home, you can be assured Intero Luxury International will showcase the best attributes your home has to offer to get it sold quickly and efficiently.

On the buyer side our team will work with you to discover your ideal Bay Area luxury home. By choosing us you can rest assured we will take the time to thoroughly understand your needs as a home buyer, assist you in searching for the perfect home, and guide you through the complete transaction. Take a look to find inspiration for your dream home, then contact us to get your search started!

Intero Luxury Showcase: Issue 1

Issue 17 of the earlier Prestigio magazine featured our stunning Los Gatos listing on the cover!

Intero Prestigio

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Local Market Snapshot

by Gail Thomson on June 1, 2016

in Blog

Here’s an overview of Santa Clara County for the month of March 2018.    For a drilled down view of your local neighborhood market head over to Intero’s Market Snapshot Videos and search by city.

 

 

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Flip Your Own Home!

by Gail Thomson on May 2, 2016

in Blog

Transform your home with careful investments to receive maximum return. We can assist in the planning, preparation, and execution of quick and affordable home improvements to enhance your home’s best features and provide the greatest ROI. We will help you get your home ready to sell for top dollar in the shortest timeframe – with the least amount of stress and inconvenience to you. Learn how to flip your own home with the help of the Slater Thomson Team.

 

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Happy Earth Day 2016

by Gail Thomson on April 22, 2016

in Blog

Screen Shot 2015-04-23 at 11.03.42 AMIn honor of Earth Day, we are highlighting sustainable landscaping – check out the Slater Thomson Team’s Sustainable Landscaping Guide to see how you can incorporate these practices at home to help save water, resources, money, and the environment!

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Also check out our Sustainable Landscaping Pinterest® Board for creative ideas on how to incorporate native plants and green living into your home and outdoor spaces.

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The New Pantone Color Of The Year

by Gail Thomson on December 16, 2015

in Blog

pantone 2

A softer take on color for 2016: For the first time, the blending of two shades – Rose Quartz (13-1520) and Serenity (15-3919) have been chosen as the 2016 Pantone® Color of the Year.

Rose Quartz is a gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation.

In the words of Leatrice Eiseman, the Executive Director of the Pantone® Color Institute: “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

What is the Color of the Year? 

A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association. In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.

Ways to Incorporate the Color of the Year into Your Home

Whether in soft or hard surface material, the pairing of Rose Quartz and Serenity brings calm and relaxation. Appealing in all finishes, matte, metallic and glossy, the engaging combo joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink. Add in silver or hot brights for more splash and sparkle. These tones can be incorporated into designs throughout the home with accents, accessories, or paint. Below are some suggested color pairings.

Color Pallate

Thinking of making some updates but unsure of where to start, what colors to choose, or how to prioritize? Give us a call – we’re happy to offer advice, design ideas and examples, or just provide a valuation of what your home might be worth.

408-357-5720 or Team@SlaterThomson.com

View our Pinterest for more ideas on home design, decor, and how to incorporate the 2016 Color of the Year into your home.

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Gail & Stephen’s Remodel Vlog

by Gail Thomson on January 14, 2015

in Blog,Home Improvement

About a year ago, we began a total remodel on our Blossom Manor home in Los Gatos. We are happy to announce that it’s just about finished (or at least just about livable)!

Check out our Home Remodel Project Playlist on the Slater Thomson YouTube Channel that follows our remodeling process all the way from demolition to the finished product reveal! You can also view individual videos below.

GAIL & STEPHEN HOME REMODEL VIDEOS:

PART 1: June 20th, 2014: The Beginning 

PART 2: June 27th, 2014: Stripped to the Bones

PART 3: July 11th, 2014: Danger Zone

PART 4: July 20th, 2014: Mapping it Out

PART 5: July 29th, 2014: Plumbing Progress

PART 6: September 20th, 2014: Taking Shape

PART 7: October 16th, 2014: Framing Progress

PART 8: January 9th, 2015: Floors & Windows

PART 9: February 6th, 2015: Pre-Insulation

PART 10: February 12th, 2015: Floors & Windows

PART 11: February 27th, 2015: Coming Together

PART 12: March 5th, 2015: Tile Installation & Sliding Glass Doors 

PART 13: April 10th, 2015: The End is in Sight! 

Thinking of a remodel or home renovation but unsure of where to start? Feel free to let us know, we are always happy to share ideas, advice, or answer any questions you have about home upgrades (including what to do and what NOT to do)!

Cheers! Gail & Stephen

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Exciting News for Intero Real Estate

by Gail Thomson on May 14, 2014

in Blog

We are excited to announce that last Thursday Intero Real Estate Services officially became part of HomeServices of America, a consolidated subsidiary of Berkshire Hathaway Inc, a company with unparalleled diversity and financial strength led by Warren Buffett.

We must be doing something right if one of the world’s most iconic investors is looking to align Intero with his vision of acquiring top-tier companies – Berkshire Hathaway owns dozens of well-known brands including Heinz, Geico, Fruit of the Loom, See’s Candies, Helzberg Diamonds, and Benjamin Moore. According to Fortune’s 2014 ranking, Berkshire Hathaway ranks among the world’s most influential and respected companies.

“Intero is a strong company with an excellent reputation in a growth market,” said Ron Peltier, chairman and CEO, HomeServices. “This transaction aligns with our vision of acquiring distinguished companies in leading markets that share our core values. We are excited to be in Silicon Valley and are looking forward to having the Intero Real Estate team join the HomeServices family.”

What does it mean to us? We do expect to begin to see some of the benefits of being part of a bigger organization over time but in the short term not much will change. We will retain the Intero name and continue to work with one of the strongest and most energetic real estate teams in the Bay Area. We’re still here for you!

We’re excited that Intero’s reputation and quality of customer service has attracted the attention of Warren Buffett and we’re looking forward to the future as part of the Berkshire Hathaway family.

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