Spring has Sprung – Are you ready?

Spring has sprung on the best real estate market for home sellers in the history of real estate in Santa Clara County! Does this robust seller’s market guarantee great results for every home seller? The answer is “NO” – success is not guaranteed. If you or someone you know is thinking of making a move this spring or summer………

There are 6 critical things every seller should know:


1. No two real estate transactions are alike: There are many moving parts: buyers, sellers, agents, property condition, lender, escrow, title, inspectors etc. Make sure you engage a Realtor who is fully committed to your success.

2. Real estate agents are not created equal: Take time to understand your agent’s plan on the following: listing preparation, up-front home inspections, thorough seller disclosure, staging for maximum impact, professional digital photography and videography, and a multi-media marketing campaign to expose the property to the most qualified buyers.

3. Pricing strategy matters: Even though homes typically sell quickly in today’s market, pricing strategically to generate “multiple interested buyers” is key to ensuring that the seller obtains the best price in today’s market.

4. Showing strategy is key: Full exposure will ensure that every qualified buyer has a chance to buy your home. Limiting the number of people that see your home by selling “off market” or “off MLS” is generally not a strategy that will yield the highest and best price.

5. Negotiation is a strategy first and foremost: When originally priced right, along with a successful marketing plan (see steps 1-4 above) today’s home seller should enjoy the benefits of the low supply/high demand housing market that exists today. When there is more than one buyer interested in the same home, the seller is in control of the negotiation.

6. Brokerage reputation: There are currently over 20 large “start-up” companies operating real estate business models that are unprofitable. At Intero we are backed by Berkshire Hathaway, one of the strongest companies in the world………our model is market tested and we’ll be around for years to come to stand behind every transaction.  I’m proud to say, our focus is on the best results possible for you!

The time is NOW………… if you’re ready, we’re ready. Call us today to get moving!